Metaplanet Inc., widely referred to as Japan’s MicroStrategy, has made a major shift in its investment strategy by announcing a “Bitcoin-first” approach. The bold move has already had a profound impact on the company’s performance, with its stock surging by a remarkable 4,800% over the past year, propelling it into the spotlight globally.

In its most recent development, Metaplanet revealed plans to issue ¥4 billion (approximately $26.3 million USD) in ordinary bonds to fund the purchase of additional Bitcoin. The announcement was made following a decision by the company’s Board of Directors on February 10, 2025, signaling the company’s commitment to expanding its Bitcoin reserves.

Metaplanet’s Unconventional Strategy to Fund Bitcoin Purchases

This move represents Metaplanet’s continued focus on Bitcoin as a key asset for its long-term strategy. The 6th Series of Ordinary Bonds, which will be issued to EVO FUND, will not offer interest payments to bondholders, highlighting the company’s unconventional approach to raising capital. Instead, the company intends to use the funds to strengthen its Bitcoin holdings, underscoring its commitment to digital assets and their long-term potential.

Bitcoin Accumulation: 21,000 BTC by 2026

Metaplanet’s Bitcoin strategy is aggressive, with plans to acquire 10,000 BTC by the end of 2025 and a total of 21,000 BTC by the end of 2026. The company, which currently holds 1,761 BTC, has already seen an unrealized gain of approximately $36 million from its Bitcoin holdings, purchased for a total of $137 million. Dylan LeClair, Metaplanet’s Director of Bitcoin Strategy, emphasized the company’s long-term vision: “Bitcoin is not just an asset; it’s the exit strategy. We’re here to accumulate and lead, not sell.”

Metaplanet’s bold pivot to a Bitcoin-first strategy is positioning it as a key player in the digital asset space, and investors are closely monitoring how this approach will continue to impact the company’s performance and the broader market. With this new bond issuance and Bitcoin accumulation plans, Metaplanet is firmly staking its claim in the world of cryptocurrency investment.

Also read:Berachain Price Slumps Amid Volatility, Arthur Hayes Breaks Down the Crash