Ethan Peck, an employee at the National Center for Public Policy Research (NCPPR), has made waves in the financial world by filing a Bitcoin Treasury Shareholder Proposal at Meta, the parent company of Facebook. In the proposal, Peck urges the tech giant to allocate a portion of its massive $72 billion cash reserve into Bitcoin, citing the cryptocurrency as a safeguard against inflation and currency devaluation.

Peck, who filed the proposal on behalf of his family’s shares in Meta, argued that diversifying corporate assets by including Bitcoin could offer a strategic hedge against the risks posed by inflation and a devaluing dollar. The proposal reflects a growing push by the conservative think tank NCPPR, which has been aggressively advocating for corporations to consider Bitcoin as part of their treasury strategy.

The NCPPR’s efforts to push Bitcoin as a corporate asset are gaining attention, with the organization having previously presented a similar proposal to Microsoft shareholders in December 2024. That initiative called for Microsoft to explore Bitcoin as a way to hedge against inflation, a growing concern for companies with large cash reserves. While Meta’s proposal has yet to gain traction, the idea is catching the eyes of institutional investors and activists alike.

Michael Saylor, CEO of MicroStrategy, a company that has been at the forefront of Bitcoin adoption, voiced strong support for the initiative. Saylor, who has overseen his company’s bold Bitcoin strategy, emphasized that Bitcoin provides a superior store of value compared to traditional assets like bonds, which have seen more modest growth. MicroStrategy’s success, with its shares surging by an astounding 2,191% in the past five years, has prompted many to view Bitcoin as a viable investment for corporate treasuries.

The NCPPR has pointed to Bitcoin’s impressive performance in 2024, where the cryptocurrency surged by 124%, vastly outperforming traditional investments such as bonds. The think tank believes that companies like Meta should follow the lead of innovative firms like MicroStrategy and embrace new technological advancements to protect shareholder value.

Meta, with its history of embracing cutting-edge technologies, has been viewed by some as an ideal candidate to begin adopting Bitcoin as a treasury asset. The company has long been a pioneer in tech innovation, and NCPPR sees it as the perfect fit to spearhead a new wave of Bitcoin adoption in the corporate world.

However, the proposal’s likelihood of gaining traction remains uncertain. While Bitcoin’s popularity among institutional investors continues to grow, the idea of corporate treasuries holding cryptocurrency is still met with skepticism from some quarters. Meta’s shareholders, too, may have reservations about the volatility and regulatory uncertainty surrounding Bitcoin.

Despite these hurdles, the NCPPR’s proposal has sparked important conversations about the future of corporate asset management in an era of inflation and financial instability. As institutional interest in Bitcoin continues to rise, the pressure is mounting on major companies to reconsider their cash reserve strategies. Meta, which is already facing pressure from activists to modernize its approach to treasury management, may find itself at the crossroads of a financial revolution.

For now, the proposal is just one step in a larger movement pushing for broader corporate adoption of Bitcoin. Whether it will gain traction at Meta remains to be seen, but one thing is clear: Bitcoin is becoming an increasingly influential force in the world of corporate finance.

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