Binance CEO Changpeng Zhao (CZ) is facing intense criticism following the sudden surge of Broccoli-themed meme coins, triggered by a social media post featuring his dog, Broccoli. What began as an innocent post quickly turned into a speculative frenzy, flooding the Binance Smart Chain (BSC) with numerous Broccoli-related tokens. These coins initially saw massive trading volume, only to plummet shortly after, leading to significant losses for many traders.

Broccoli Meme Coins Price Performance. Source: GeckoTerminal

Despite distancing himself from any direct involvement in the creation of these meme coins, CZ’s influence is widely seen as the catalyst for the chaos. Analysts claim his post fueled a speculative buying spree, leading traders to scramble for an “official” Broccoli token, which ultimately resulted in a series of pump-and-dump cycles. One prominent example saw Broccoli #1’s market cap drop from $400 million to $30 million in just one hour.

Critics argue that CZ’s social media presence indirectly manipulated market sentiment, sparking accusations of market manipulation. Some even compared the incident to the infamous FTX collapse, raising concerns about Binance’s ethical practices. On the other hand, some traders profited handsomely from the chaos, with one reportedly making $28 million by strategically buying and dumping the tokens.

The incident has reignited debates on the responsibilities of crypto influencers and industry leaders, highlighting the volatile nature of the crypto market, where retail investors often bear the brunt of such speculative manias.

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